I had a day off from my self-imposed duties and stayed in bed through much of the morning listening to TED talks. I sought out talks about the psychology behind advertising, thinking I might pick up tips for how to promote and generate interest in my ‘product’, which is the story of what it is like to cycle around the world, told via diary writing, videos and photos. I learned you can maximise interest by cultivating a perception in others that your product has great value. This is based on the philosophy that if you have a product that is waning in popularity, you can recover popularity by changing what people think about the product without having to change the product itself. I think it is a good thing I have set out to describe my journey as one of chasing dreams, rather than one that is simply about what it is like to pedal a bicycle a long way. A greater variety of people would respond to a story of dream-seeking rather than a story of cycling. When I began to feel too lazy, I got out of bed, had my eight Weet-bix and drove over to my sister’s house. My friend Megs visited too and we hung out there for several hours. From there I headed to the hills to have dinner and what became a really nice night with my mate Jayden and his girlfriend Kobie.
|Distance ridden today||0km|
|Total distance ridden||10,212km|